Implemented and documented scope is shown here.
Whitemoqa
Product discovery, category logic and purchase flow were designed together with brand presentation.
Constraint → decision → reason → acceptance.
Release quality is evaluated against explicit checks.
01 / SYSTEM ARTIFACT
A working model, not a decorative mockup.
01DISCOVERcategory
→02DECIDEproduct
→03COMMITcart
→04CONVERTcheckout
02 / DECISION LOG
What we decided, and why.
Category → product → variant
Help users reach the right product without unnecessary choice overload.
One primary action
Reduce decision load and make the purchase path explicit.
View → product → cart → checkout
Measure conversion loss with funnel events instead of page views.
03 / ACCEPTANCE CRITERIA
“Done” is a testable condition.
Visual approval alone is not a release gate. Technical, responsive and measurement conditions are validated separately.
- 01
Category and product URL structure is consistent and crawlable.
CHECK - 02
Primary CTA is visible and accessible on mobile.
CHECK - 03
Variant, error and empty states are defined.
CHECK - 04
Cart and checkout events are measured with consent awareness.
CHECK - 05
SEO title, canonical and structured data match the product architecture.
CHECK